The MCP MedicaZt solution is designed specifically for Pharmaceutical and healthcare Organizations. It delivers profitability on marketing communications and sales for these industries. Using wireless communications, the MCP MedicaZt product provides the healthcare professionals with information on products (including sample requests), continuing medical education (branded or unbranded), patient education (visuals, audio and video); with links to non-wireless internet content sites.

• Leverages existing media investments in professional and consumer communications materials by repurposing and delivering them through a wireless environment, maximizing creative investment dollars.
• Enhances sales efforts by supplementing current detailing methodologies. Reach called-on physicians with more regularity, communicate with hard to see/no sees, and cover vacant sales territories. Maintain dialogue with physicians during sales personnel leaves/absences.
• Provides adjunct support for current sales force brand messaging.
• Provides health care practitioners with easy access to branded product information via their chosen method of message delivery and timeframe, utilizing PDA's, Cell Phones, and other wireless devices.
• Complements detailing efforts by allowing physician practices to request samples within a controlled framework that meets PDMA requirements.

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